Moving images have always captivated our minds and hearts. The visuals, the music, the voice and the characters each are essential to make a video or a film or a reel become impactful.

Now picture this. A static visual with powerful image and apt copy, creates a strong connect and positive recall. With a moving visual, this effect is magnified.

Making dynamic visuals is not rocket science. But making one that strengthens the brand image is an art. It takes the combined creative thoughts of the script writer, the cameraperson and the editor. 

That means when three mad hatters (and at times a graphic animation specialist) meet to make a video, then the discussions and arguments are priceless. They fight, crib, laugh and frown before the start. But the deliver the best work – in a hatke manner.