B2B lead generation for your business

B2B Lead Generation Built Around Buyers, Not Just Enquiries.

Google and LinkedIn lead generation for B2B companies, with every enquiry qualified before it reaches your sales team.

  • Decision‑makers, not clicks: the people who buy
  • Pre-qualified leads before the sales call
  • Every lead traced to its campaign and keyword
Get Sales-Ready B2B Leads

Starts with a free 30-minute strategy call. Pick your slot, no obligation.

Trusted by Kalyani, Cummins, Bekaert and Fluke

Poor-fit leads Qualified enquiries Sales-ready B2B leads
Why B2B lead generation fails

More Enquiries Won't Fix Your Pipeline. Qualified Ones Will.

  • Sales teams chasing students, job seekers and vendors
  • Ad spend on clicks from people who will never buy from a B2B company
  • No way to tell which campaign produced a real quote request
Enquiries this week
JSApplying for a sales executive rolecareers enquiry via contact formJob seeker
VPWe supply packaging at best ratesvendor pitchVendor
PHNeed a quote: annual contract for 3 locationsHead of Procurement, mid-size enterpriseWorth a call
STNeed data for final-year projectstudent enquiryStudent
PQPrice for 1 piece? Outside service arearetail enquiryWrong fit
Sound familiar?Only one is a sales-ready B2B lead.

Getting more junk than real quote requests? On a free call, we'll walk you through how better campaign structure and strong pre-qualification questions bring in leads worth calling.

Get Sales-Ready B2B Leads
The shift

We don't measure success in leads. We measure it in qualified quote requests and sales meetings.

See how the system works
Cost per leadForm fills, clicks, impressions
Cost per qualified enquiryRight role, right company, real requirement
How our Google Ads lead generation works

How Your Ad Spend Becomes Pre‑Qualified B2B Leads.

01

Buyer & Keyword Research

Who buys from you and what they search on Google, with job, student and DIY searches excluded

02

Structured Google Ads

Campaigns grouped by product and buyer intent, plus LinkedIn Ads where job-title targeting helps

03

Landing Page That Qualifies

Written for B2B buyers, with questions on role, company and requirement

04

Pre-Qualification

Every enquiry checked against the criteria you agree, before the sales call

05

Sales-Ready Handover

Leads reach your team traced to campaign and keyword, so budget follows what works

Get Sales-Ready B2B Leads

Best for businesses that sell to other businesses and can follow up on enquiries quickly.

Trusted by

Brands That Trust Circle 360

Kalyani
Cummins
Bekaert
Fluke
Dana
Deutz
Weichai
Klingspor
Kohler
TAFE
Normet
SFS
Wikus
Kirloskar Institute of Management
Mahindra Rise
DY Patil
IIM
RSB
APT
Atlas
Jeevan Jyoti
Indira
NIEM
Siscol
Swagram
Westend
Shing India
Namo Bioplant
Oraitor
Bora Agro
Hilla Ghosh
Ranade Realtors
Shree Ramkrishna Oil Mills
Chinmay Khedkar, Founder and Director of Circle 360
01Founder & Director
Who leads your B2B lead generation

Chinmay Khedkar

Chinmay brings 20+ years in communications and brand strategy, and personally leads every Circle 360 engagement.

He works with B2B companies whose capability is strong but whose marketing doesn't yet bring in the right buyers, connecting positioning, campaigns and landing pages into one system built to produce qualified enquiries.

He holds an MBA in Marketing, a Six Sigma Green Belt and PMP certification: the process discipline B2B teams recognise.

20+ yrs brand strategyMBA MarketingSix Sigma Green BeltPMP
6Years in business
25+Projects
30+Client brands
10+Industries

Circle 360 agency-wide figures, all services

Book Your Free Strategy Call

30 minutes with the team that will run your campaigns. No obligation.

B2B lead generation FAQs

Straight Answers Before You Book

What counts as a "sales-ready" B2B lead?

We agree the definition with you before any campaign goes live: the job roles, company types, regions and requirement that make an enquiry worth your sales team's time. Only leads that meet it are marked qualified.

Will B2B lead generation work for our niche product or service?

Usually a niche helps: a small, defined buyer group can be targeted precisely on Google and LinkedIn. If paid lead generation won't suit your market, we'll tell you on the call.

Google Ads or LinkedIn Ads: which is better for B2B?

They do different jobs. Google reaches buyers already searching for a supplier; LinkedIn reaches decision-makers by job title before they search. We recommend the mix based on how your buyers actually find suppliers.

How do you filter out poor-fit leads?

At every step: targeting by role and industry, negative keywords for job, student and DIY searches, ad and page copy written for B2B buyers, and form questions that screen out wrong fits. Your sales team's feedback then sharpens the targeting.

Our sales cycle is long. How will we know it's working?

We track early signals (qualified enquiries, quote requests and meetings) by campaign and keyword, so you can see progress well before orders close. Judge it over quarters, not weeks.

Do we need a big ad budget?

Not necessarily. Budget depends on your market size, buyer roles and goals, so we only recommend one after understanding all three.

What happens on the free strategy call?

We look at your products, target buyers, current enquiries and website, then walk you through how we would structure your campaigns and pre-qualification questions to bring in qualified enquiries. You leave with clear next steps, whether or not we work together.

Still have a question? Ask us directly.

Ask Us on a Free Call