Manufacturing
Industry
BEKAERT
Background: A globally renowned leader in the field of material science, particularly specializing in steel wire transformation and advanced coating technologies, sought to strengthen and elevate its brand presence within the Indian market. As a company with a strong international footprint and a legacy of innovation and technical excellence, the organization recognized the need to align its brand image with the dynamic and rapidly evolving Indian industrial landscape. There was a need to create a robust digital presence, which included the development of a user-friendly, visually engaging website and the establishment of a consistent and impactful branding presence across key marketing collaterals and customer touch points.
What we did: We adopted a comprehensive, strategic, and creatively driven approach to transform and elevate the client’s brand presence across every possible customer touchpoint. Our mission was to ensure that the brand not only stood out in a competitive market but also resonated deeply with its target audience through clarity, consistency, and impact. The process began with an in-depth brand discovery phase, during which we worked closely with the client to understand their vision, core strengths, competitive landscape, and customer expectations. From this foundation, we crafted a clear and compelling positioning statement that effectively captured the essence of the brand and differentiated it within the industry.
Over the course, our strategic marketing campaigns—spanning social media, digital advertising, website enhancement, content marketing, and more—collectively achieved an impressive total reach of 17 million people. This broad exposure not only amplified brand visibility but also significantly enhanced audience engagement, brand recall, and overall market perception.
Healthcare
Industry
Jeevan Jyoti
Background: Jeevan Jyoti Super Speciality Hospital stands as a premier healthcare institution, known for its commitment to delivering excellence in medical care through advanced treatments, state-of-the-art technology, and a highly skilled team of multidisciplinary specialists. The objective was clear—to boost awareness around the hospital’s capabilities, enhance its digital and local presence, and actively engage potential patients through a targeted lead generation strategy. This involved not only showcasing the hospital’s expertise and advanced infrastructure but also building trust and accessibility among health-seeking individuals.
What we did: To support Jeevan Jyoti Super Speciality Hospital in achieving its growth objectives, we developed and executed a comprehensive digital marketing strategy focused on two key pillars: brand building and lead generation. Our approach began with a deep dive into the hospital’s core strengths, target demographics, and competitive landscape.
Central to the strategy was the use of performance-driven digital channels. We leveraged Meta Ads (Facebook and Instagram) to build awareness and foster community engagement, targeting users based on health interests, behaviors, and location. Simultaneously, we deployed Google Ads to capture high-intent search traffic from individuals actively seeking medical services, ensuring the hospital appeared prominently in relevant search results. The outcome was a significant boost in both digital engagement and qualified leads, helping the hospital not only increase footfall but also strengthen its reputation as a leading name in quality healthcare.
Wellness
Industry
Swagram
Background: Swagram is a holistic Ayurvedic health resort that envisions becoming a comprehensive, one-stop destination for natural wellness products, therapies, and lifestyle solutions. Rooted in the time-tested principles of Ayurveda, Swagram aims to offer a rejuvenating escape from the stresses of modern life, while also providing long-term wellness through its range of natural and sustainably sourced products. With a dual focus on experiential healing and retail offerings, Swagram recognized the need to create a strong, cohesive brand identity that could authentically represent both its serene resort experience and its curated line of Ayurvedic wellness products. The goal was to build a brand that not only reflected the essence of traditional Ayurvedic wisdom but also appealed to the modern, health-conscious consumer.
What we did: By deeply understanding Swagram’s core values—rooted in holistic wellness, natural healing, and authentic Ayurvedic traditions—we translated these foundational principles into a refined and professional brand identity designed to resonate meaningfully with its target audience. Our approach was both strategic and creative. We began by distilling Swagram’s essence into a cohesive visual and verbal identity that captured the brand’s tranquil, earthy, and health-conscious spirit. This included crafting a compelling logo, selecting a harmonious color palette, and defining a typography style that reflected both tradition and modernity.
From there, we focused on ensuring brand consistency and impact across every customer touchpoint. We ensured that Swagram’s new brand flowed seamlessly across platforms – signages, packaging, website, social media and marketing collaterals to give the desired impact.
