Writing is not hard, for most. But to write with a meaning; a story is a talent for some. An art for fewer still that helps readers use their imagination. Good writing is about using letters, words, sentences and punctuations in a way that holds the attention of the readers.

Contrary to general belief, writing that makes an impact is not an easy job. Word play is a tough ask. To write something that makes sense; presents a personality of a brand; and is read by the audience with much interest, is a challenge each time.

To write something funny or light-hearted requires a serious mind. Seems almost as though one has multiple personalities. But not so. We have persons of multiple personalities to deliver as what our clients require. 

We write stories for brands so that brands stand out in the crowd. And the audience gravitate towards it.